When asked what I do for a living, I usually respond: “I am a management consultant who specialises in strategic and business planning advice to the visitor, leisure and cultural sectors”. Some people instantly understand what I mean with that, but others may think that I am a travel consultant, booking and organising trips to exotic destinations for clients and sneaking in the occasional fam trip. Nothing could be further from the truth. Most of my time is spent behind my desk: either on the phone or working on spreadsheets and reports. I do travel quite a bit for site visits, consultations and client meetings, but hardly ever outside of the UK these days.